notthezarastore.com
not the zara store . com
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PORTFOLIO

PORTFOLIO OF WORK

 

Note: This is not an exhaustive list of all work performed over the years. While I would LOVE to include every piece and project for the world to see, this is our current reality: a percentage of folks will unapologetically thrive on stolen work. I know people personally who’ve had everything—from personal career pages to LinkedIn profile details—hijacked verbatim. With the age of rapidly evolving technology, especially AI, I’ve chosen to highlight a diverse mix of work… just not in its entirety. I hope this will also serve as a reminder, from me to you, to be cognizant of your digital footprint. Thanks for understanding! Peace, love, TTYS.

For complete resume details, please reach out to me directly at eileen.zara@gmail.com ♥



Key Experience



SEO & Keyword Optimization
Multi-Channel Marketing (Email, Social Media, E-Commerce, Webinars, etc.)
Product Marketing and Sales-driven Copy
E-commerce Management & Merchandising
Digital Administration
Editorial Journalism, Writing Features, SEO Optimized Blog Content
Marketing Analysis - E-Commerce Data + Analytics
Marketing Analysis - Social Media Content & Engagement
Marketing Analysis - SWOT, Conjoint Analysis & Perceptual Mapping
Marketing Analysis - Advanced Excel Tools, Tableau, Power BI, etc.
Private Label Launches and Coordination, On-Premise & Off Premise
Hotel and Restaurant Group Wine
Sponsorship Decks and Pitches
A/B Testing
SEM

Customer Segmentation
Brand Auditing
Social Media for Business - B2B, B2C, D2C
Influencer Outreach + Placements
Media Promotion & Copy
Media + Press Kit Execution
Media Activation + Event Coordination
Press Releases
Brand Activations/Ambassador
Editorial Placements
Non-Profit Partnerships
Grant Writing, primarily for Non-profit & Medical sectors
Photography, Content Style Direction - B2B, B2C, D2C
Voiceover Work
Music Curation

Tools and Platforms That Have Powered My Work

SEMrush
SevenFifty
Provi
Later
Hootsuite
Buffer
Sprout Social
Fintech
Monday
Basecamp
Mac & Windows OS

Adobe Creative Suite
Amazon Vendor Central
Microsoft Office Suite (Advanced Data)
Google Drive Suite & Analytics
Sharepoint
Salesforce
Mailchimp
Jira
Shopify
Slack
Wordpress


It might be worth noting that I tend to be the go-to Excel guru on creative teams, so if you’re stuck on a VLOOKUP or PivotTable, I’ve got some tips + tricks to make your life a whooooooole lot easier ;-)

Wine-Specific Certification

The Court of Master Sommeliers Americas - Level 1